You’d be forgiven for thinking that web design is as straight forward as putting some pictures and text online – far from it. Just as with any communication, building a website begins with extensive planning. Consideration is given to: what is the purpose of the site? what strategic objectives is the website aiming to meet? and what functionality can be created so that the site can meet those? What’s more, the thinking doesn’t stop there. The user experience (UX) is also of critical importance: how will the target audience use the site? How can they easily navigate the site to find out what they need to know? How can the user’s experience of the site be tailored to optimise the user journey?
Once we have considered the requirements, a wireframe and site map are laid out for the web design. Then you can see the structure and the key functions available for users to navigate the site. SEO optimized content is also written that will make you stand out from your competitors. With inbound marketing best practice we engage and inspire action in your target audience. Feedback is vital and depending on the size and nature of the site we also prepare prototype designs. We do this using Adobe XD or Invision to test desktop, tablet and mobile views and improve the user experience.
Compelling and appealing page layouts are designed in line with your brand guidelines which we can also develop and, once the design is approved, the website build begins. Here the technical and functional building blocks of the site pages are put together by our developers and content added at different stages of the build. The site can then be viewed and reviewed online by the client for final approval before it ‘goes live’ and it is available for search engine crawlers to find and index.
Websites created by us are also fast and efficient, they sit on secure servers and adhere to GDPR legislation in terms of privacy and cookies and take into account accessibility. We can provide analytics so you can track page performance and know how well the user interface (UI) is working for your target audience. Our websites are also engaging and inspiring, providing an excellent return on investment and creating real results for our customers. Read our client testimonials here.