The success of your organisation lies in the strength of your brand marketing strategy. Whether you are selling a product or service, it is the ‘what, where, why, when and how’ of your brand.
Behind every picture there’s an even bigger picture.
We’ll undertake Gap Analysis to identify where your organisation is now and where you want it to be. Then undertake Category and/or Brand development research to see how well your product or service is performing in the marketplace. We also take into account the influence of factors such as: political, environmental, social, technological, legal and environmental (PESTLE). And, where required, we’ll take ethics, demographics and regulatory influences into consideration. What’s more, we will look at the strengths and weaknesses of your organisation (SWOT analysis). This spots areas of opportunity to capitalise on. It also identifies issues or hazards that you are likely unaware of if you currently don’t have a strategy.
You can read more about using the PESTLE analysis model in this Smart Insights blog post.
With research we set SMART marketing goals with specific, measurable, achievable, realistic and timely objectives. So that you have a clear understanding of exactly what your organisation is (and isn’t), to form a plan of where your organisation is going and how you’re going to get there. You can take the strategic thinking even further; extensions of your marketing strategy can include an Inbound Marketing Communications Strategy and a Social Media Strategy with content planning and creation to bring strategic plans to life and delight your audience.
With Four Pin Plug thinking as the basis of your strategy, you’ll be switched on for success in no time.