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Strategic thinking: driving your business forward

No matter how big or small you are, whether you are selling a product or a service, the success of your organisation lies in the strength of its strategy. It is the ‘what, where, why, when and how’ of your brand.

Behind every picture there’s an even bigger picture.

We’ll undertake Gap Analysis to identify where your organisation is now and where you want it to be. We’ll undertake Category and/or Brand development research to see how well your product or service is performing in the marketplace. We’ll take into account the influence of factors such as: political, environmental, social, technological, legal and environmental (PESTLE) and, where required, we’ll also take ethics, demographics and regulatory influences into consideration. What’s more, we will look at the strengths and weaknesses of your organisation (SWOT analysis), we’ll spot areas of opportunity to capitalise on and we’ll identify issues or hazards that you are likely unaware of if you currently don’t have a strategy.

You can read more about using the PESTLE analysis model in this Smart Insights blog post.

Once all this research is done, we’ll set new marketing goals with specific, measurable, achievable, realistic and timely objectives (SMART). So that you have a clear understanding of exactly what your organisation is (and isn’t), to form a plan of where your organisation is going and how you’re going to get there. You can take the strategic thinking even further; extensions of your marketing strategy can include a Communications Strategy and a Social Media Strategy.

However far you decide to take it, with Four Pin Plug strategic wiring as the basis of your strategy, you’ll be switched on for success in no time.

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