To create a visual identity that would reflect the University Global Partnership Network (UGPN) as they develop sustainable world-class research, education and knowledge transfer between some of the world’s leading universities: North Carolina State University (NCSU), USA; the University of São Paulo (USP), Brazil; the University of Surrey (UoS), UK; and the University of Wollongong (UoW), Australia.
Using our brandometer tools, we worked closely with UGPN stakeholders to develop a new brand identity that communicated the partnership’s collaborative initiatives. We prepared brand guidelines, website designs and membership administration dashboard prototypes for review before building and launching the new site.
A new brand identity that can be applied consistently online and in print. New website design with increased traffic and engagement and new members area for stakeholders to apply for research grants, share findings and attend annual UGPN conferences. With additional training videos and user guides administrators are also able to easily update content and publish articles.