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Surrey Sports Park

Brand identity guidelines and bespoke website design

The BriEF

Surrey Sports Park needed a new website that would integrate with existing platforms and improve the user experience for their website visitors and administrators. We delivered that and more.

Our Solution

We audited the existing brand, gathered insights to refresh the brand identity and analysed website data to improve the user experience. With newly created brand style guide we transformed wireframes into cohesively designed prototypes to test the new UI design. Bespoke back-end development integrated with existing platforms and an intuitive CMS allowed administrators to manage content across the website.

THE RESULT

Easy to navigate front-end and optimised content boosted performance and increased user engagement across all sports offerings.

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