The National Business Initiative (NBI)
Brand refresh, guidelines & B2B communication. The NBI is a highly regarded coalition of local and multinational businesses, working towards sustainable growth and development. Having evolved over two decades, the board wished to reflect the brand and its values in a new identity that would draw aesthetic inspiration from the past, while positioning the NBI for the future. After assessing the requirements, developing variations and working closely with stakeholders a new logo was unveiled, followed by brand guidelines and an array of corporate communications to support business objectives.