MINI Finance

Dynamite offers. Aligning two renowned brands with similar personas, we developed a direct mailer to ignite a sales drive. Red Bull cans were uniquely packaged with the adage 'dynamite comes in small packages' to communicate a limited MINI finance offer nationally. The wrap was pivotal in creating synergy between MINI, the offer and Red Bull with the campaign supported by digital and email communications tailored to the MINI Retail network and prospective customers.