Brand Development and Office Branding. When the owners of a publishing house with a history that could be traced back to 1959 wanted to rename and rebrand their business, Four Pin Plug helped them write a new chapter. We applied our proprietary brand tools to identify suitable names using our Definometre, before shortlisting and selecting a new brand name with the aid of our Identimetre. We then moved on to the next chapter, establishing a strong identity that would imbue the company's vision and values. X marked the spot from which the business would both leverage their heritage and position themselves as a forward-thinking leader in the publishing industry.