The BriEF
Support a national dealer network with all retail communication delivered to BMW’s standards and dealerships’ deadlines.
Our Solution
We created a system that would allow BMW Marketing, Sales and Finance to deliver on-brand communications and campaigns at unprecedented speed for their retailers. Whether adapting creative we had previously designed, or developing and delivering to a specific brief, all communication was individually branded and approved by stakeholders before submitting to email databases, publications, radio stations and installation teams.
THE RESULT
A decade of support for BMW’s retail network delivering strategy, brand guidelines and 29,970 creative solutions for new and pre-owned cars’ print, radio, and online advertising, email marketing, social media campaigns, CRM, Aftersales and Finance & Insurance campaigns.
