It’s human nature to brush aside minor aches and pains in the hope that they will take care of themselves. People cut-back on everyday exercise or even change their routine to avoid aggravating the affected area. In the right hands all of this can be overcome and at no cost.
Surrey Sports Park is proactive when it comes to wellbeing and we supported this philosophy by offering a free #10MinuteConsult to help everyone get over training aches and niggles and prevent the risk of them worsening or causing lasting damage. This was communicated on-site with tactically placed creative, in print and social with key messaging reminding viewers to take advantage of their specialist advice and change their treatment, not their workout.
In its first month 10-minute consults exceeded targets by 8%. Pre Covid-19 the offer was extremely popular with day visitors to the sports park as they could access specialist advice in-person. During lockdown telephonic consultations have taken precedence.