We plan and refine our thinking using best practices to overcome pain points and build trust with prospective customers.
We start by getting to know you, learn more about what your business offers and expectations. Then use these insights as the building blocks to research and develop your buyer personas, keyword and content strategy and our inbound plan We consider options and present recommendations to achieve SMART goals with all marketing efforts.
These are semi-fictional portrayals of your ideal customer that improve your understanding of the market. They help focus content marketing to the right prospects and increase conversion rates.
We develop buyer personas using your feedback, insights and our own tools to produce content that resonates emotionally with a particular audience and supports your marketing, sales and service teams.
For inbound marketing to succeed, SEO and content work hand in hand. We identify keywords and search topics to rank for and create content that will attract and educate your ideal audience. We will set up Google Search Console to monitor how your site is performing in Search and to track core web vitals to optimise your website’s performance. And we consider paid advertising channels, social media and email as well as recommend ways to effectively use them.
We can also review your website and provide user experience best-practice recommendations to improve your inbound initiatives, lead capture and SEO impact.