Once a brand is at the graphic design stage it begins to come to life, it is the point at which a distinct design is created using your logo and other assets. But a graphic design agency is not simply creative for creative’s sake. Great graphic design takes the objectives and key messages set in the marketing strategy and graphically arranges and presents them in a way that adheres to the rules set out in the brand guidelines and will provide a return on investment. It is crucial that these factors are taken into account so that the communications achieve their intended purpose and also so that there is consistency across communications i.e. so that when the target audience experiences a communication from a particular brand, there is no question about which company or organisation it is from.
Great graphic design always begins with a concept.
Our graphic designers and copywriters work together to brainstorm the overarching concept or idea behind this communication. Once the concept is identified, specific communications are written and designed, which together create an advertising campaign or series of brand specific communications. The graphic designer combines typography (words), visuals (pictures), iconography (icons) and/or illustrations together to communicate the USP (unique selling proposition) of the product or service, as well as the key messages, in a compelling way. Not all communications will be part of a campaign though, they can also be designed in isolation when required.
Creative services we can produce include:
Print communications – brochures, flyers, direct mail, product packaging, internal corporate communications, annual reports, editorial and advertorial pieces, decals and signage, outdoor media (billboards, banners, bus shelter ads).
Digital communications – social media graphics, emailers and electronic mail shots; presentations, moving images or animation including gifs, mp4 files or short films.
We also make sure the communications are produced to a high standard and Four Pin Plug has reams of experience in creating quality communications for start ups and high calibre clients including over 33,000 elements for BMW Group and we’d love to do the same for you!
