Brand development: why it’s important

Branding is the art of creating an identity for your service or product. Creating a brand from scratch starts with brand pillars: your vision and mission for the brand.

Brand development includes answering questions like:

  • what is your intention for the brand and how are you going to realise that intention?
  • what does brand stand for?
  • what is your brand’s purpose?
  • what can consumers expect from the brand?
  • how will the brand be positioned in the marketplace?
  • How will you communicate with your brand audience through voice and tone?

Your logo is central to your brand, it’s the icon or wordmark that consumers will identify you by and supported by your slogan, reinforces the brand’s promise. At Four Pin Plug we don’t only design beautifully crafted logos we also produce brand identity guidelines to ensure your brand is applied consistently across all your marketing communications, office applications, signage and if applicable corporate clothing.

We also carry out brand audits, assess communications that already exist to ensure that they are ‘on brand’, that is they fit within the brand blueprint and deliver on its promise. We create Brand Architecture: a plan of how your brand or family of brands sit together; as well as assist you with brand extension, line extension, multibrand and new Brand Development. We will also review how your brand is experienced by (and delivered by) your internal team, suppliers, partners, stakeholders and target audience.

To approach this we have created various Brand Development resources so you begin to critically appraise your brand’s performance and start identifying areas for future growth to build a brand leadership position even before you call us in. Start with our FREE Differenceometer resource and if you need anything else, you can rely on us.


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