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Advertising: the art of being noticed

Once you have identified who your target audience is in your strategy, you will need to identify where to reach them to make sure your brand is seen by them. There are a number of ways to do this. Simply ensuring your logo appears in multiple locations helps entrench your brand in the minds of your target audience (many large blue chip brands do this at sporting events because they are usually already well known), however you will most likely want to ensure they know more about your product or services than that you simply exist. People need to know exactly what your service or product is, what your brand stands for and how it can meet their needs. That’s where advertising comes in.

We can help you create a suite of communications that take into account the demographics (statistical characteristics) of the target audiences you want to reach, what’s more, we can map out where you will find them. Typically, a mix of media is used so that your target audience experiences your brand in more than one place. And, because brand guidelines are adhered to and the key messages identified in the strategy are applied, a person’s experience of your brand will be consistent and cohesive at every touch point.

We can develop sets of adverts and integrated campaigns combining various media to ensure your message is seen by the right audience at the right time.

Our in-bound digital marketing campaigns connect with buyers before they enter the decision phase of your sales funnel using proven tactics including targeted pop ups, landing pages, paid search (PPC) and paid social. We also prepare triggered emails to nurture leads with personalised content so we remain connected and are able to advise when the opportunity arises.

Inbound initiatives are also supported with content to improve SEO rankings including blog posts and our social media plans and content creation will give your brand a competitive edge with a unique look and feel in an otherwise cluttered marketplace.

We will guide and advise on the best route for your business and also consider traditional media such as: newspapers, magazines, television and radio, outdoor advertising (including billboards, hoardings, banners, bus shelters) or direct mail.

Lastly, perhaps most importantly, we will make sure those adverts are uniquely engaging so that your audience notices them and that they compel your target audience to take the action you want (which is essentially not just buying your product or service but developing a relationship with them that results in brand loyalty as they repurchase your produce or service time and again.

Make sure that your product or service is not just bought into by your audience but evolves into their product or service of choice and contact us today.

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