TRACE Fulvic Black Water
Developing and launching a challenger brand. Taking a new beverage to market requires insight and preparation, even more so when that beverage represents a whole new concept - fulvic black water. After developing a brand strategy which was aligned to the businesses' objectives, defining the target audience and brand positioning, we developed and trademarked elements which would symbolise the brand and capture the attention of health-oriented individuals – the TRACE name, logo and 'Go. One Better.' tagline. The project also included bespoke product & packaging design and brand guidelines which culminated in a successful launch. So much so the startup was 'snapped up' by a competitor shortly thereafter.